01
Diagnose
Take the Pulse Check and find out where your agency relationship has gaps in strategy, reporting, and accountability.
Pulse Check
You hired a social media agency.
But do you know if it's effective?
We give businesses an independent way to evaluate whether the agency managing their Facebook and Instagram is actually effective.
The problem is not activity. It's visibility into whether the work is effective.
Even well-structured agency relationships often lack a reliable way to measure effectiveness. Brands can have consultants, contracts, and reporting, and still not know whether the work is improving conversion. Sound familiar?
You receive reports but don't actually know what the numbers mean or whether they matter.
Your agency emphasizes impressions, reach, or engagement, metrics that may not drive revenue.
You have no conversion tracking, so there's no way to measure what's actually working.
You can't tell whether the scope of work is producing real business outcomes.
You don't know what questions to ask, or what success should even look like.
"If you don't know what to measure, you can't know what's working."
How It Works
Drops.info gives brands a simpler way to understand whether their agency is effective without managing the entire review process alone.
02
Verify
Drops gives you a structured document to present to your agency.
03
Decide
Drops reviews what you found and delivers a clear findings report. Keep the agency, fix the relationship, or replace them.
What We Review
Content strategy and format testing
What formats are being used, what has been tested, and whether strategy is shaping output.
Posting frequency and consistency
Whether cadence appears intentional, stable, and supported by the observable profile activity.
Engagement strategy and targeting
How the agency engages, who they appear to target, and whether that behavior looks strategic.
Reporting quality and outcome linkage
Whether agency reporting connects visible activity back to leads, sales, revenue, or conversion outcomes.
Strategic testing and optimization evidence
Whether the agency can show what was tested, what changed, and why those optimizations were made.
Proof of delivery and scope accountability
Whether the work delivered can be documented clearly against the agreed scope and responsibilities.
Finally understand what you're paying for
You don't need more reports.
You need visibility into what your agency is actually doing.
✓
Know exactly what to ask your agency during performance reviews
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Understand what your agency should be reporting and what they're leaving out
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Spot wasted spend before it compounds
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Gain real leverage in agency conversations
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Make better, data-informed marketing decisions